The change of market environment, sanitary enterprises strategic structure should be to abandon the original boast strategic delusional thinking, starting from the actual formulation of business development strategy, market and demand oriented, down-to-earth to do research and development, product, service and talents cultivation of four work, so that enterprises in the new normal stable, let employees, dealers feel enterprise and sharing weal and woe, so as to stimulate its role in promoting the vitality of the development. It is true that the strategic structure adjustment of 2015 sanitary ware enterprises is imperative, and enterprises should use the optimization and integration of resources to promote the development of thinking.